Bangladesh Edible Oil Limited
About Business Network
Bangladesh Edible Oil Limited (BEOL) was established in 1993 and has since been aggressive in the marketing of consumer pack edible oil under the well-known household brands like Rupchanda, Meizan, King’s, Fortune, Veola and Lucky in Bangladesh. BEOL is a 100% foreign owned joint venture between Wilmar International Limited of Singapore and Adani Group of India. From established till now, BEOL has continuously improved quality and introduced new products and packaging to bring in value added elements to the consumers of Bangladesh to consolidate our leading position in the market. BEOL is the first company to introduce packing of edible oil in PET bottles, pouch and bag in box and also the first to launch a sachet pack in mustard oil in Bangladesh. BEOL’s flagship brand Rupchanda was the first Vitamin-A fortified refined soybean oil that was certified and approved by the Government and has won the best edible oil brand award for the last 7 years (brand equity study by Milward-Brown). It has also sustained its position among the top 10 most prestigious and reputed brands (across all categories) of the country for the last 4 years. BEOL sells its products through 375 Distributors all over the country and to places as remote as St. Martin and Hatiya islands. In 2016, it acquired Shun Shing Edible Oil Ltd. and its brands – Veola and Olein – for refined soya and super-refined olein. With this acquisition, BEOL consolidated its position in the palm business catering volumes from the South from Shun Shing’s plant at Mongla. Today BEOL engages 400 employees directly and a thousand indirectly for its operations in Dhaka and Mongla. In 2013, it entered into aromatic rice business offering the best quality branded Chinigura rice for the first time. It is now producing rice through exclusive tolling from a modern rice mill at Dinajpur. In 2014, BEOL launched Fortune brand rice bran oil in the country – the first oil to provide 10,000 ppm oryzanol under India’s No.1 brand. BEOL also produces and packs mustard oil under tolling at a Pabna mill and markets only >0.2 Allyl 100% pure mustard oil under Rupchanda. BEOL proudly supplies oils and specialty fats to many big institutions of the country – like Police, Ansar/VDP, Bangladesh Parjatan (Tourism) Corp., Sheraton Hotel, KFC/Pizza Hut, Transcom Consumer Prod (Kurkure), Burger King, Nabisco, Keya Cosmetics, Berger Paints, Marico, and so on who never compromises on quality and service. In terms of branding, BEOL runs the most prestigious cooking reality show of the country in TV, named Rupchanda Super Chef which is in its 4th successful season this year. It also launched the first UCI certified Tour de Bangladesh cycle competition of the country in 2016 under Fortune rice bran health and gained huge appreciation from all over. Apart from this, BEOL regularly sponsors many other national and prestigious events of the country. BEOL also established and commissioned the first state-of-the art ETP in the edible oils sector of Bangladesh – proving its social responsibility and commitment at the highest level. BEOL is also a proud member of the LTU – for being one of the highest VAT contributors for the exchequer. BEOL has about 30% market share of the refined soya branded packs – the main edible oil of the country.